Italy will be the protagonist of the 2025 edition of the 'Mercedes-Benz Fashion Week' in Bucharest thanks to the strong creative imprint of the Italian fashion industry present at the event. The support of the Italian institutions aims to raise the profile of the exhibition, also with a view to the potential interest of Italian operators in the sector, who may find there a point of access to the markets of South-Eastern Europe and the Balkans.
The Ministry of Culture of Romania is for the first time a formal partner of the exhibition. This will make it easier to continue the fruitful collaboration between Italy and Romania to promote intercultural dialogue and support the training of new generations in the creative sectors, thanks also to the exchange of skills with Italian professionals.
Since the first edition of the exhibition, the Italian Institutions (the Italian Embassy, ICE Agency for the promotion abroad and the internationalisation of Italian companies, the Italian Institute of Culture) together with Confindustria Romania have worked and supported the Italian subjects.
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