Some 11 million Italians are set to
travel at Easter and the turnover for the holidays will be some
five billion euros, according to a the survey carried out by
Tecnè market research institute on behalf of Federalberghi hotel
group.
There will be 11.3 million Italians on vacation, of whom 2.7
million will opt for an extended break, encouraged by the
sequence of the holidays of April 25 (Liberation Day) and May 1
(Labour Day) which this year fall close to the Easter holidays.
The "major departures" are scheduled for Good Friday, the day on
which five million Italians will begin their holiday period,
waiting to unwrap the traditional colomba Easter dove cake.
The preferred destination remains the Bel Paese for 88% of those
interviewed, while the chance of a prolonged "break" will push
many (12%) to choose foreign destinations.
"First and foremost, it will be a stay at the home of relatives
or friends that will guide the bulk of choices, but a hotel
solution will also register an increase, confirming its solidity
among travellers' preferences," said the survey.
"Relaxation, walks, food and wine experiences and contact with
nature will be the main elements that will guide the activities
of Italians for these holidays, mainly dedicated to rest."
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